ABOUT US

Sadani Consultants started in 2000 with the establishment of the Beirut Media Centre (BMC), a one-stop television news production company. Since then, the company has expanded its portfolio of activities through its subsidiaries to include media buying, marketing, production of corporate videos and TV commercials, support in organizing major international events and promoting and strengthening economic cooperation between countries.

Today, Brent Sadler, the former CNN international correspondent and his wife Dr. Jelena Sadler, a former CNN producer, are responsible for the strategic development of Sadani Consultants, which operates in South East Europe, the Middle East and West Africa.

Jelena and Brent Sadler
Slider
CNN Editing
previous arrow
next arrow
Slider

2000 – 2005

TRANSMITTING LIVE,
TO THE WORLD

Beirut Media Centre (BMC), provided complete programme transmission system planning, live transmissions and interconnectivity between studios and production houses globally.

2004 – 2007

OPENING NEW MARKETS FOR CNN

Dr. Jelena Sadler led the business development strategy and worked closely with CNN to establish a new market for the promotion of former republics of Yugoslavia including Macedonia, Montenegro and Slovenia.

Montenegro’s hugely successful ‘Wild Beauty’ TV advertising campaign was seen worldwide on CNN.

WATCH VIDEO >>
previous arrow
next arrow
Slider

2008 – 2012

MEDIA CONSULTING

The Rafik Hariri UN Habitat Memorial Award Foundation was established after the assassination of five times Lebanese Prime Minister, Rafik Hariri, and held ceremonies in Rio de Janeiro and New York City. Brent Sadler served as Media Advisor.

WATCH VIDEO >>

2013 –

MARKETING EXCELLENCE, WORLDWIDE

Sadani Consultants is dedicated to the production of high quality corporate video films and television commercials, design and development of websites and print collateral as well as organizing events. Clients include Eko Atlantic City (Lagos, Nigeria), the largest private real estate development on the African continent and the Dangote Group, one of Africa’s largest diversified business conglomerates.

WATCH VIDEO >>
previous arrow
next arrow
Slider
previous arrow
next arrow
Slider

2014 –

BRINGING THE CNN NEWS BRAND
TO THE BALKANS

Brent Sadler brought the CNN brand to South East Europe in a joint agreement with United Group in 2014, creating an exclusive CNN news channel affiliate called N1. The 24-hour news platform can be seen throughout the Balkans region as well as internationally and is broadcast from production centres in Bosnia and Herzegovina, Croatia and Serbia.

WATCH VIDEO >>

2013 –

BUILDING ECONOMIC BRIDGES BETWEEN NATIONS

In 2017, Brent and Jelena Sadler founded The Serbia Lebanon Business Council (SLBC) with the goal of promoting and strengthening economic cooperation between Serbia and Lebanon. The council’s main office is in Belgrade and was established in association with the Chamber of Commerce and Industry of Serbia (CCIS) and the Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon (CCIA-MBL) and to this effect, Memoranda of Understanding were signed in Belgrade, Serbia and in Beirut, Lebanon.

www.serbialebanonbusinesscouncil.com >>
previous arrow
next arrow
Slider

1309 Nicosia – Cyprus
P.O. Box 25394

+ 381 63 437 107
jelena.sadler@gmail.com